If you're a small business owner with a website—or if you have clients who need help with theirs—this is for YOU...
It’s Finally Here:
The SEO Copywriting Course for Non-Copywriters
(and Aspiring Copywriters)
Now YOU Can Learn How to “Write a Site”
(in just 30 days)
Featuring Marketing and Copywriting Strategist Karri Flatla
With the right tools and techniques, even non-writers working online today can crack the Copywriting Code. And once you “get” copywriting, you can make your website (or your clients' sites) actually do what they're meant to.
Attract qualified leads that are ready to SPEND!
Dear Online Professional,
Let’s face it. Unless you’re a “writer,” you probably don’t enjoy writing all that much. Or, maybe you blog now and then and like to share your thoughts and know-how, but when it comes to writing that SELLS, you freeze up. It’s really tough to know just what to say so that people want to buy from you, right? So you sound professional and engaging but NOT “salesy!”
Here's a little known secret web copywriters like to play close to the chest:
You don’t have to be a high paid professional web copywriter—or even a “great writer” period—to write a website that SELLS. That’s a MYTH. And I’m here to blow it apart and empower you to create your own web copy—or copy for your clients—easily and quickly. And you can learn to do it over and over again. Whenever your business changes (and hey, that happens often on the Internet), you can revise or completely rewrite your web copy, sanity in tact, bank account still full, and web traffic still pleased as punch with what you have to say.
And if that sounds too good to be true, keep reading. Because it’s my MISSION to make marketing easy and doable for business people like you.
A “Copywriting Toolbox” You Can Take With You Anywhere
And Use Again and Again
in Your Online Travels
(This course will EASILY pay for itself if you write just ONE great homepage.)
Writing website copy that grows a business does NOT require you to be a marketing genius or even an expert in copywriting or search engine optimization (SEO). You just need to the right TOOLS in your copywriting toolbox! Such as:
- Knowing what really MATTERS to people when they're "shopping" online.
- How to articulate a unique value promise succinctly (and with heart and integrity).
- How people need to digest information on the web so they can make a decision.
- What Google and other search engines “see” when indexing a website.
- How Google and other engines rank web pages for keywords.
Hmm … that’s about it!
Did you see anything in there about being a fabulous writer?
That’s because you don’t need to be. ALL of it is teachable and repeatable by YOU.
You Already Have What It Takes to
Write Copy That Converts "Traffic" Into Prospects!
Wouldn’t it Feel Great to Have That Web Copy
Finished and Search Optimized
in JUST 4 WEEKS?
It won’t make your brain hurt either. In fact, once you start to understand the architecture of great web copy, the process will actually start to be kinda fun! (Stay with me here …)
And if you coach, consult or provide marketing support to other online business owners, wouldn’t it be great to work a little magic for those clients who can’t seem to make their website DO something more than look pretty?
It’s time to pull back the curtain and show you some of the exact same tools, tricks and techniques I use every day to make my client’s web copy go from a big fat YAWN to a sexy, hot SIZZLE.
8 Jam-Packed Webinars
And All the “Hands-On, Get-Er-Done"
Copywriting Know-How You Can Stand
If you’ve been to one of my webinars in the past, you know I like to make the material real and gritty and downright FUN for my listeners. You’ll not only learn a TON of my copywriting secrets, you’ll be entertained and enlightened. Not to mention completely ENTHUSIASTIC about rewriting (or writing from SCRATCH) your website.
The classes run for one hour each and are done in “live” webinar format, so you can both see and hear the lessons as they happen.
SEO Copywriting Course Curriculum
Get Ready to "Write a Site" in 1 Month.
Schedule: Every Tuesday and Thursday starting June 22 through July 15, from 4pm -5pm EST / 2pm - 3pm MST
Session 1: Introduction to SEO copywriting.
· What is it and why is it so important?
· Writing for Google and writing for humans (and why one is more important than the other)
· Live examples of copy that works (and doesn’t)
Session 2: Articulating Your Value
· The questionnaire I use with my own copywriting clients
· Anatomy of a unique value promise (UVP)
· “Freestyling” your way to answering the “why you?” question
· The benefits vs features vs who-cares? discussion
Session 3: Buckets of Content
· Where to talk about what on a website
· What your visitors really want to know (and don’t want to know!)
· Strategic use of testimonials
· About pages and how to get them right
· Rates: to publish or not to publish? (And what Karri thinks on this touchy subject)
· Easy-peasy contact pages
Session 4: Easy Keyword Research to Ramp Up Your SEO
· Seed lists and uncovering the language of your target customer
· Using Google Keyword Suggestion Tool like a pro
· Competitive analysis (your competition probably did NOT do this!)
· Selecting your “pet” key phrases
Session 5: Simple SEO Tactics to Boost Traffic
· Mapping your keywords to your content buckets
· Critical elements of SEO for ANY website
· Keyword usage and placement (and what NOT to get hung up on)
· Easiest method EVER for checking your SEO copy
Session 6: Winning Homepage Copy That Draws Them In
· How NOT to write a homepage that sucks
· Saying a lot with a little (it’s all about brevity—which is tougher than you think)
· Making visitors want to know more
· What they need to see (and NOT see) when they “land” on your site
· BONUS: simple formula for structuring copy (that you won’t find anywhere else)
Session 7: Content Strategies to Make You a Little Bit Famous
· “Blogger’s Block” and how to overcome it
· Optimizing your blog (without making your head hurt every time)
· Creating opt-ins that build your prospects list
· Link building in minutes a day
Session 8: LIVE "Spot-Coaching" With Karri, Your Instructor and Coach
This is a LIVE, 90-MINUTE class where we will have open Q&A as well as spot coaching to address those nagging concerns you may still have about your new web copy. Anything goes on this call! I’ll even “laser-edit” your headlines or any other piece of copy that you can’t get quite right! This call ALONE is worth the price of admission because you’ll learn so much about fine tuning web copy from your peers!
BONUS Tools to Ensure You Succeed
with Your Web Copywriting Efforts
During and AFTER the Course is Over
PLUS A FREE "VIP PASS" to the Virtual Marketing Event of the Year!
(For JUNE students only.)
Over the years as a web copywriter and marketing strategist it’s become clear to me that people need more than one-way information to make a difference in their business. They need knowledge and the confidence to APPLY it.
So I’ve added even more tools and goodies to ensure your success. To make it almost impossible NOT to get that new website written!
In addition to the 8 jam-packed classes outlined above, you’ll also receive the following BONUSES when you purchase “Write Your Site" in 30 Days:
Learning materials you'll refer to again and again:
- 7 quick-reference checklists (pdf) based on the material taught in each webinar.
- My personal list (pdf) of “go-to” FREE online tools and gizmos I use ALL the time in my copywriting practice.
- Audio AND visual recordings of every webinar.
- Professional transcripts of EVERY class (you’ll go back to this information again and again because the lessons are so timeless).
And to really LEVERAGE your time and investment:
- You'll get access to a private discussion forum where you can meet your peers, post questions, and get feedback on your work and your ideas WHILE you're doing the course.
- A FREE laser audit of ANY website copy you choose. When the course is over, send me the URL of any website you're working on (yours or a client's), and I'll email back a list of "low-hanging fruit" ACTIONS you can take right away to improve and "punch up" your masterpiece for optimal visitor experience and conversions!
- For SEO Copywriting Course **JUNE** STUDENTS ONLY: VIP EVENT PASS! (VALUE: $697)
Think about it: in just 1 month you could have
fresh, new web copy that will move your prospects to ACTION …
PLUS you’ll have these timeless, critical marketing skills to
ROCK your business for a lifetime:
· Confidently diagnose and revitalize any web copy—yours or your clients’.
· Strengthen your online presence and begin attracting a wider audience already “shopping” for what you can offer.
· Raise your rates without flinching because you’ve clearly articulated your value with powerful copywriting.
· Attract more qualified leads with your newly honed abilities as a "copy doctor."
· Be able to redefine your value offer whenever your business focus changes (and hey, it’s going to change again and again!)
Good Copywriting Gets Results Like Nothing Else Can.
But Hiring a Copywriter is EXPENSIVE.
With the SEO Copywriting Course
You'll Have a Personal "Trainer" Walking You Through Every Step
Helping You Build and Strengthen Your Writing Muscle
And the Price? It Might Surprise You
It's my mission to make web marketing easier for “regular business” people and entrepreneurs. So for a limited time I’m offering an introductory price on Write a Site in 30 Days. I charge $200 an hour and up for my copywriting expertise and coaching, but
I’m offering this class for just $697 USD.
Many copywriters charge more than that to write ONE HOMEPAGE.
Not to mention that without some copywriting know-how under your belt you have to keep shelling out money whenever you need more web copy written. Which you will because content rules the web and businesses change OFTEN.
What about ebooks and self-paced study programs? Aren't those cheaper?
You bet! You can absolutely buy REAMS of downloadable info-products online that will teach you copywriting skills. And some of these products are excellent. I've used them myself!
But if you feel like you're "not really a writer," or if you have a TON of stuff on your plate already and can't pull yourself away long enough to get that website copy written darn it, then reading another ebook might not be effective.
Look, sometimes you need a teacher and a coach to accelerate and deepen your learning. I may be good at what I do, but I don’t want you to buy any more info products that you can’t understand or won't use in YOUR OWN BUSINESS and that of your clients. The right info-product for the right person can be very valuable.
But this course is for people who really want to get a handle on writing or even just editing solid, search engine friendly web copy FAST. You can read all you want but it won't help you at all if you don't have the time or confidence to start DOING the writing!
My mantra: if you can’t use it NOW, it’s worthless.
If you can use it TODAY and it will build your business? Priceless.
So, are you ready to finally get that website written (or rewritten)? And banish the fear and insecurity about web copywriting forever?
Awesome. You’ll never wonder “what to say” again! (Copy) writer’s block be gone!
Yes, Karri, Sign Me Up for “Write Your Site in 30 Days”
For an Insanely Reasonable, No-Excuses Price of $697
If I Buy Today I'll Get:
- 8 jam packed, jargon-free LIVE webinars.
- Downloadable audio and visual recordings of EVERY webinar.
- Professionally edited transcripts of all the calls.
- 7 quick-reference checklists to keep me on track.
- Karri’s personal go-to list of priceless online copy tools.
- A Laser Audit by Karri of any website you choose.
- A FREE VIP PASS to Dare to Act! Marketing Intensive online in July (Value: $697).
"The Catch" About Limited Seating and All That Jazz
Okay, it’s not really a catch. It’s just the hard truth about making an offer like this. The “catch” is that in order to give my students the very highest level of attention and value possible so that they can go out into the big bad world and ACTUALLY USE and SUCCEED with these copywriting lessons, I am limiting the number of seats in the course to just 25. (Hey, there’s only one of me!)
So, Are You Ready to "Write a Site" in Just 30 Days?
Join Me Starting June 22nd and Prepare to
Unlock Your Copywriting Potential (and Profits)!
BOOK YOUR SEAT TODAY AND GET:
1. 8 Interactive Webinars
2. All Recordings and Transcripts
3. A Toolkit of Quick-Reference Checklists
4. A Laser Copy Audit by Karri
5. A VIP Pass to Dare to Act! Marketing Intensive ($697 VALUE)
(First class is Tuesday, June 22 at 4pm EST / 2pm MST.)
Register for Karri Flatla's "Write a Site"
in 30 Days
SEO Copywriting Course
Just 25 Seats Available.
Secure yours today for just $697 USD.
Or pay in 3 installments of $249
$249 now + 2 more payments of $249 USD 21 days apart
Your payment will be processed on our secure servers.
Your Satisfaction Is Guaranteed
My goal is to provide you the skills and support you need to create web copy that is useful to your prospects and search engine friendly. If you attend all the webinars in my SEO Copywriting Course and are not totally convinced it was worth every penny and then some, I'll refund your tuition. Simple.
Testimonials for Karri Flatla, Web Marketing Strategist and Copywriter
“What I love about Karri is this – she has ability to go 10,000 feet high and see the big picture of your business in order to help you create your ideal marketing strategy. And she can then take that strategy and break it down into steps so you can take practical action toward that vision. It is rare to find someone who can do both of these things and yet they are essential when it comes to good marketing.
When you work with Karri you get just the right doses of inspiration and know-how to start making more money quickly and with integrity.”
- Tina Forsyth
OnlineBusinessManager.com
“I’ve known Karri for years. She exceeds in her ability as a businesswoman and a speaker. I have had the opportunity to co-speak with her and also hear her speak solo. She not only shows her knowledge and professionalism in her presentations, she engages her audience so they feel compelled to participate which makes for an intriguing seminar.
The bottom line is that I love her seminars and learn something new and helpful every time I hear her speak!”
- Tawnya Sutherland
Founder, VAnetworking.com
“Karri is an absolutely fantastic web copywriter. We have used her on multiple client projects and she never fails to truly “get” what each business does and needs to convey through its web copy. Her writing is creative, search engine friendly, call-to-action oriented, and over-all very effective.”
- Jackie Baker
Site Logic Marketing, LLC
“When I approached Karri to help me with my website copy, I knew I wanted to reach out to my target market in a way that was authentic and professional. Karri did this and more. She “dug deep” to understand my business and then wrote copy that matched my objectives beautifully. She was also flexible, punctual, and professional … all for a very competitive rate.
If you want to draw your readers in and convey unique, irresistible value, choose Karri Flatla as your go-to web copywriter. Her words will literally uplift you and your readers!”
- Barbara Coen
Administrative Office Solutions, New York
“My thanks to Karri Flatla for really “getting” me and the material in the project. I am entirely happy with every aspect of the work she did-for all her work on the first edits and making sense of the way I write and, by virtue of that, being my editor extraordinaire.
Karri did an outstanding job, and I would have no hesitation in hiring her again or highly recommending her to others.”
- Dr. Dõv Baron
Baron Mastery Institute
“I wanted to write; Karri helped me light the fire and write. Not only did the online writing process begin, but a long term plan came into play that will transform my business into the vision I always knew it was."
- Darren Hutchison
Soul Vitality Marketing
Register for Karri Flatla's "Write a Site"
in 30 Days
SEO Copywriting Course, starting Tuesday, June 22
(First class is Tuesday, June 22 at 4pm EST / 2pm MST.)
Just 25 Seats Available.
Secure yours today for just $697 USD.
Or pay in 3 installments of $249
$249 now + 2 more payments of $249 USD 21 days apart
Your payment will be processed on our secure servers.
Keep it Real.
Your Instructor and Coach,
Karri Flatla
PS: Have a niggling question or two about the course? No problem! Send an email to info at snapwebmarketing dot com or give me a call at 403.394.6699. I'll help you decide if this is the right investment for you and your business. Straight up.
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